Discount and advertising rules in the UAE and Saudi Arabia

This article sums up well-established points; it isn't legal advice. Laws and regulations change, and details can differ with your business and your emirate or city.

General rules in both countries

• Prices shown to consumers must be clear and include VAT. On Majyk Danya every price is entered with VAT included.
• Descriptions and ads must be truthful: no false claims about a product, its origin, its specifications or its results.
• A discount must be real: the “was” price is the price the product really sold at.
• No fake deals: no false countdowns and no untrue “limited” quantities.
• Prizes and draws that depend on chance can count as gambling or need special permits, and the platform doesn't allow them.
• Health and medical claims need special care and may need official approval; on the platform they are reviewed before publishing.

In the UAE

• Federal consumer protection is the Ministry of Economy's responsibility: clear prices, truthful descriptions and no misleading ads.
• In some emirates, such as Dubai, sales and promotions need a permit in advance from the economic department (in Dubai, the Department of Economy and Tourism).
• Anyone promoting products for pay on social media needs an advertiser permit from the UAE Media Council.
• Consumer prices include VAT under the Federal Tax Authority's rules.

In Saudi Arabia

• The Ministry of Commerce requires a discount licence before any discount is advertised; it is requested online through the ministry's services.
• The price before the discount must be the product's real previous price, and the advertised percentage must be accurate.
• The E-Commerce Law requires the total price, delivery costs and cancellation and return terms to be clear before purchase.
• Paid advertisers and influencers on social media need a Mawthooq licence from the General Authority for Media Regulation.
• Prices are shown with VAT included, and invoices follow ZATCA's requirements.

If you work with influencers or promoters

• Before agreeing, make sure they hold an advertiser permit (UAE) or a Mawthooq licence (Saudi Arabia) if they promote for pay.
• A paid ad must say that it is an ad.
• Send buyers to your store page on Majyk Danya, and don't publish your number or another way to buy off the platform.
• In “Share and earn”, the sharing page reminds anyone promoting for pay of these two licences and lets them add their licence number.

Applying this on Majyk Danya

• Don't put a discount or “offer” in the title; the listing rules refuse it.
• The platform takes no “was” price from you; price-history labels are worked out from real prices. Read Fair pricing.
• Discounts you give through programs, such as a Majyk Plus members' discount, must be real. Get any licence the country of sale requires before advertising them.
• Don't promise discounts, quantities or deadlines that aren't real in live shows or ads.